A graphic design career combines visual art, technology, and written or verbal content to communicate information effectively. Graphic design pros can pursue various opportunities across verticals such as digital communications, marketing, advertising, publishing and healthcare. 

Graphic designers work with many visual concepts, either digitally or by hand, to produce engaging content that elicits a positive emotional response from the target audience. Nowadays, much of the work is digital, but the print isn’t quite obsolete yet, so layouts are still required.

A few of the items graphic designers often create include:

  • Books, magazines, catalogues, newspapers
  • Visual identity such as letterhead, business cards, brand guides, logos
  • Marketing materials such as brochures, flyers, postcards, one-sheets, posters
  • Product packaging and labels
  • Presentations
  • Shirt and apparel designs
  • Reports
  • Illustrations and clip-art

A career in graphic design generally requires the following skill sets:

  • Digital sketching abilities
  • Creativity and innovative thinking
  • Superb communication 
  • Ability to effectively target the correct audience
  • Proficiency in computer-aided design (CAD) software: Adobe Photoshop, Illustrator, Dreamweaver, InDesign, Corel Graphics Suite or Paintshop Pro

If you’re tech-savvy and creative, one of the following graphic design positions could be a fulfilling career choice for you:

  • Multimedia Designer
  • Advertising Designer
  • Art Director
  • Publication Designer
  • User Interface Designer
  • User Experience Designer
  • Web Designer
  • Package Designer
  • Photo Editor
  • Photoshop Artist
  • Apparel Designer
  • Logo Designer
  • Architecture and Engineering Drafter
  • Animator
  • Flash Designer
  • Video and Film Editor
  • Product Designer
  • Creative Director

Towards the end, any graphic design job you choose appears to be a secure and automated job field since the work involves the human touch to achieve its digital creativity goals.

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